5 Common Social Media Mistakes Authors Make
I seem to spend a lot of time discussing social media lately. That’s because … well … it has become a crucial part of an author’s online marketing plan. And yet, many authors continue to avoid social...
View ArticleCollecting Author Feedback: Great Minds … or Too Many Cooks in the Kitchen
I came across a conversation on LinkedIn this morning. One author was bouncing a few book title ideas off the other members of the group. He/she wanted to know which one everyone liked better. And this...
View Article9 Creative Ways for Authors to Help One Another
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re...
View ArticleAuthor Social Media Tip: Know Your Audience!
I was on the phone with an author yesterday who asked me a question: “What’s the best social networking site for authors?” My response? There is none. Now, that doesn’t mean that social networking...
View Article10 Ways a Reader Can Find Your Author Website
Okay, so you’ve built an author website. Congratulations! But just because the site is live doesn’t mean that people will find it. Here’s what you need to know about all the ways people can and will...
View ArticleBeyond Facebook and Twitter: Social Media Avenues for Authors
Oh Facebook and Twitter … they’re so 2012. But seriously, we all know that those are the two most commonly-used social networking tools in the digital world. But that doesn’t mean authors should be...
View Article5 Things CoverCake Has Taught Me About Books and Social Media
For the past few months, Publishers Weekly has been printing a monthly report from CoverCake about the most talked about books in social media. And these lists (and the corresponding analysis) have...
View Article9 Ways to Get Book Reviews (Not All of Them Ethical)
Remember when getting a book review involved a pre-pub copy of your book being sent to the NY Times, Publishers Weekly, etc…? Boy, how times have changed. And while those reviews are still golden,...
View Article5 Signs an Author Is Ignoring His/Her Website
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people...
View ArticleThe 3 Most Common Author Website Myths
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be...
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